Overall Statistics — Mid-August 2026 (as of Aug 19)
1,983
Total Jobs Listed
↓ 11% from 2,234 on Aug 5
$131,163
Avg. Salary — All Roles
↓ from $146K in Sep '25
608
Remote Roles (30.7%)
↑ from 28.8% on Aug 5
$197,878
Avg. Senior Level Salary
Roles by Org Type
EdTech 528 roles · $169K avg
Charter Networks 458 roles · $106K avg
Curriculum / PL 410 roles · $120K avg
Non-Profits 405 roles · $122K avg
Search Firms 89 roles · $171K avg
Avg. Salary by Career Level
n = postings with a listed salary range
CEO / Exec Director $208,333 n=6
Chief (C-Suite) $197,964 n=20
Sr. VP / VP $196,478 n=46
Sr. Director / Director $134,414 n=195
Early Career $132,353 n=458
Asst. Principal $97,174 n=82
Jobs by Career Level
Early Career 804
Mid-Career 792
Senior 173
School Leader 190
Part-Time 24
Geographic Distribution — 1,375 Active Roles (Excl. Remote)
Fewer jobs
More jobs · Hover for details
Remote: 608 jobs (not shown on map)
Regional Salary Benchmarks
| Region | Total Roles | Senior Level | Mid-Career | Early Career | Principal | Asst. Principal |
|---|
| Remote | 608 | $215,586 n=28 | $136,297 n=150 | $124,160 n=154 | — | — |
| West / CA | 334 | $214,464 n=7 | $152,169 n=70 | $166,905 n=118 | $136,438 n=5 | $106,430 n=11 |
| Northeast | 409 | $193,557 n=14 | $119,595 n=163 | $116,882 n=88 | $159,944 n=9 | $111,531 n=35 |
| West (non-CA) | 114 | $120,373 n=3 | $138,613 n=41 | $133,426 n=37 | $112,429 n=2 | $89,820 n=6 |
| Midwest | 146 | $174,508 n=5 | $94,006 n=28 | $96,967 n=27 | $123,500 n=7 | $78,024 n=5 |
| Southeast | 131 | $189,234 n=8 | $94,010 n=27 | $125,846 n=18 | $108,333 n=9 | $78,666 n=6 |
| Texas / SW | 220 | $177,875 n=6 | $102,095 n=26 | $106,041 n=16 | $114,244 n=8 | $78,576 n=19 |
| National Avg. | 1,983 | $197,878 n=72 | $126,850 n=507 | $132,353 n=458 | $127,500 n=40 | $97,174 n=82 |
Green = above national average · Red = below national average · n = postings with a listed salary range. Any cell with n under 20 is thin and will swing month to month. Remote counts fully remote postings only; 21 multi-location, region-restricted, or unspecified postings sit outside the regional rows.
12-Month Trends — Sep '25 → Aug 19, '26
Total Job Listings by Month
Avg. Salary by Career Level Over Time
Department Snapshot — Mid-August 2026
Tech & Data / Ops
583
Entry 322 · Mid 261 · Senior 0
38% remote
Academics
330
Entry 144 · Mid 186 · Senior 0
26% remote
School Leadership
189
Principal 51 · AP 85 · Dean 39
Partnerships & Sales
304
Entry 183 · Mid 121 · Senior 0
49% remote
Senior Leadership
187
CEO 65 · Chief 33 · VP 75
21% remote
External Affairs
204
Entry 62 · Mid 142 · Senior 0
25% remote
Finance
79
Entry 41 · Mid 38 · Senior 0
41% remote
HR & Talent
63
Entry 35 · Mid 28 · Senior 0
19% remote
Aug 19 '26 vs Aug 5 '26 vs Feb '26 vs Aug '25 vs Aug '24 — Period Comparisons
Listings — Aug '24
1,205
Avg $120K · Median $111K
41.5% remote (500 roles)
Listings — Aug '25
1,691
Avg $140K · Median $122K
42.0% remote (711 roles) ← peak
Listings — Feb '26
1,693
Avg $143K · Median $128K
30.6% remote
Listings — Aug 5 '26
2,234
Avg $132K · Median $117K
28.8% remote (644 roles)
Listings — Aug 19 '26
1,983
Avg $131K · Median $117K
30.7% remote (608 roles)
↑ +65% from Aug '24
1. Market Overview
Total Listings by Period
Raw listings and organizations tracked
Remote Listings Over Time
% of all listings that are remote
Listings by Region — All Five Periods
Excludes remote listings · Aug '24, Aug '25, Feb '26, Aug 5 '26, Aug 19 '26
2. Salary Analysis
Two-Year Salary Change by Department
Average posted salary — Aug '24 vs. Aug 19 '26 · n = postings with a listed salary range
| Department | Aug '24 | Aug 19 '26 | % Change | $ Change |
|---|
| Ops & Technology | $130K n=135 | $156K n=370 | +20% | |
| Sales & Relationships | $99K n=26 | $122K n=165 | +23% | |
| Dev & External Affairs | $102K n=78 | $113K n=122 | +11% | |
| Finance & Governance | $106K n=28 | $118K n=49 | +11% | |
| Senior Leadership | $182K n=57 | $191K n=83 | +5% | |
| School Leadership | $102K n=60 | $107K n=121 | +5% | |
| Talent & HR | $109K n=20 | $103K n=41 | −6% | |
| Academics | $104K n=79 | $103K n=196 | −1% | |
Regional Salary — Aug '24 vs. Aug 19 '26
Average posted salary by region · n (Aug '24 → Aug '26): NE 126→304 · SE 21→77 · SW/TX 6→59 · MW 16→63 · CA 78→248 · West 15→108
Mid-Career Avg Salary by Region
Aug 19 '26 snapshot · n (Aug '24 → Aug '26): Remote 98→136 · NE 29→88 · SE 10→13 · MW 6→23 · West 4→35 · TX 4→19
3. Geographic Breakdown
Listings by Region — All Five Periods
Excludes remote listings
City Breakdown by Region
Every card total equals the sum of the map bubbles listed on it. Cards named for one city show that bubble only. Combined cards print their component bubbles underneath.
Northeast — City Breakdown
New York City · Philadelphia/Pittsburgh · Washington DC · Boston
New York City, NY
Aug '24: 99 listings · $109K
Aug '25: 104 listings · $151K
Feb '26: 176 listings · $149K
Aug 5 '26: 221 listings · $134K
Aug 19 '26: 199 listings · $128K
Zeta Charter, Duolingo, Democracy Prep
Largest single market; strong EdTech + charter mix
Philadelphia + Pittsburgh
Aug '24: 31 listings · $100K
Aug '25: 35 listings · $181K
Feb '26: 47 listings · $175K
Aug 5 '26: 41 listings · $114K
Aug 19 '26: 45 listings · $118K
Map bubbles: Philadelphia 33 · Pittsburgh 4 · Pennsylvania 4 · Allentown 2 · Honesdale 2
Duolingo, 2HL (2 Hour Learning), Great Oaks Legacy
Pittsburgh driving senior salary avg up significantly
Washington, DC
Aug '24: 21 listings · $121K
Aug '25: 23 listings · $139K
Feb '26: 53 listings · $133K
Aug 5 '26: 49 listings · $98K
Aug 19 '26: 58 listings · $95K
2HL, The Aspen Institute, KIPP DC
More than doubled since Aug '24; policy and advocacy heavy
Boston, MA
Aug '24: 13 listings · $120K
Aug '25: 13 listings · $109K
Feb '26: 17 listings · $156K
Aug 5 '26: 9 listings · $115K
Aug 19 '26: 18 listings · $121K
Map bubbles: Boston 9 · Massachusetts 6 · Billerica 3
2HL, Achievement First, Great Minds
Consistent presence; smaller market
Southeast — City Breakdown
Atlanta · Tennessee · Florida (combined) · North Carolina (Raleigh)
Atlanta, GA
Aug '24: 1 listings · $138K
Aug '25: 4 listings · $110K
Feb '26: 7 listings · $165K
Aug 5 '26: 9 listings · $118K
Aug 19 '26: 13 listings · $105K
Map bubbles: Atlanta 11 · Georgia 2
2HL, KIPP Atlanta, Braven
Recovering; ops + academics dominating
Tennessee (Nashville + Memphis)
Aug '24: 11 listings · $87K
Aug '25: 18 listings · $96K
Feb '26: 34 listings · $120K
Aug 5 '26: 13 listings · $93K
Aug 19 '26: 12 listings · $92K
Map bubbles: Nashville 8 · Tennessee 3 · Memphis 1
2HL, KIPP Foundation, Valor Collegiate
School leadership dominant; cycling back
Florida (combined)
Aug '24: 14 listings · $138K
Aug '25: 44 listings · $107K
Feb '26: 45 listings · $106K
Aug 5 '26: 33 listings · $93K
Aug 19 '26: 25 listings · $101K
Map bubbles: Jacksonville 10 · Tampa 5 · Miami 4 · Orlando 4 · Florida 2
2HL, BridgePrep, IDEA
Miami, Orlando, Tampa, Jacksonville
North Carolina (Raleigh)
Aug '24: 34 listings · $138K
Aug '25: 60 listings · $179K
Feb '26: 37 listings · $113K
Aug 5 '26: 50 listings · $134K
Aug 19 '26: 30 listings · $132K
Map bubbles: Raleigh 20 · Charlotte 4 · Morganton 2 · North Carolina 2 · Durham 1 · Fayetteville 1
IXL Learning, 2HL, WGU
Raleigh + Charlotte; IXL anchors market
Midwest — City Breakdown
Chicago · Minneapolis · Columbus/Cincinnati/Cleveland · Kansas City/Milwaukee
Chicago, IL
Aug '24: 12 listings · $108K
Aug '25: 29 listings · $103K
Feb '26: 18 listings · $109K
Aug 5 '26: 48 listings · $100K
Aug 19 '26: 42 listings · $104K
Map bubbles: Chicago 40 · Illinois 1 · Joliet 1
Noble Network, Distinctive Schools, KIPP
More than doubled in one period; EdTech entering
Minneapolis, MN
Aug '24: 0 listings · no salary data
Aug '25: 8 listings · $144K
Feb '26: 6 listings · $153K
Aug 5 '26: 2 listings · $100K
Aug 19 '26: 5 listings · $106K
Strategic Education, 2HL, IXL
Small but growing; EdTech-skewed
Ohio Cities (combined)
Aug '24: 21 listings · $98K
Aug '25: 4 listings · $119K
Feb '26: 19 listings · $123K
Aug 5 '26: 33 listings · $97K
Aug 19 '26: 29 listings · $95K
Map bubbles: Cincinnati 10 · Ohio 8 · Columbus 6 · Cleveland 5
OverDrive, IXL Learning, EdOps
Columbus, Cincinnati, Cleveland — recovered
Kansas City + Milwaukee
Aug '24: 1 listings · $128K
Aug '25: 14 listings · $158K
Feb '26: 9 listings · $82K
Aug 5 '26: 16 listings · no salary data
Aug 19 '26: 22 listings · $131K
Map bubbles: Kansas City 11 · Milwaukee 5 · St. Louis 4 · Missouri 1 · Wisconsin 1
Zum, 2HL, Rocketship
Small sample; mixed charter + EdTech
West Coast — City Breakdown
Bay Area · Los Angeles · Seattle/PNW · Denver/Colorado · Salt Lake City
Bay Area, CA
Aug '24: 98 listings · $131K
Aug '25: 247 listings · $196K
Feb '26: 200 listings · $177K
Aug 5 '26: 254 listings · $173K
Aug 19 '26: 214 listings · $172K
IXL, Quizlet, Scribe
Mostly EdTech / Software
Los Angeles, CA
Aug '24: 48 listings · $127K
Aug '25: 31 listings · $132K
Feb '26: 57 listings · $142K
Aug 5 '26: 100 listings · $140K
Aug 19 '26: 81 listings · $144K
Map bubbles: Los Angeles 79 · Bakersfield 2
2HL, Partnership for LA, Summit
Charter + philanthropy
Seattle / PNW (combined)
Aug '24: 10 listings · $109K
Aug '25: 16 listings · $154K
Feb '26: 23 listings · $176K
Aug 5 '26: 33 listings · $124K
Aug 19 '26: 22 listings · $124K
Map bubbles: Seattle 14 · Washington 3 · Portland 2 · Spokane 1 · Toppenish 1 · Oregon 1
Gates Foundation, Summit, 2HL
Philanthropic / mission-driven
Denver + Colorado
Aug '24: 13 listings · $99K
Aug '25: 18 listings · $111K
Feb '26: 27 listings · $133K
Aug 5 '26: 22 listings · $112K
Aug 19 '26: 21 listings · $109K
Map bubbles: Denver 20 · Colorado 1
KIPP Colorado, DSST, Ellucian
Charter-anchored, diversifying
Salt Lake City, UT
Aug '24: 1 listings · no salary data
Aug '25: 49 listings · $131K
Feb '26: 34 listings · $143K
Aug 5 '26: 68 listings · $153K
Aug 19 '26: 58 listings · $145K
Map bubbles: Salt Lake City 57 · Utah 1
Western Governors Univ. (WGU)
Higher ed / online learning — not trad. K12
Southwest — City Breakdown
Houston · Dallas · San Antonio · Austin · Arizona (Phoenix metro)
Houston, TX
Aug '24: 12 listings · $141K
Aug '25: 4 listings · $71K
Feb '26: 25 listings · $113K
Aug 5 '26: 54 listings · $116K
Aug 19 '26: 54 listings · $123K
Map bubbles: Houston 49 · Texas City 5
YES Prep, 2HL, KIPP TX
Strong IDEA and charter presence; school leadership dominant
Dallas, TX
Aug '24: 1 listings · no salary data
Aug '25: 1 listings · no salary data
Feb '26: 41 listings · $116K
Aug 5 '26: 47 listings · $103K
Aug 19 '26: 46 listings · $99K
Uplift Education, 2HL, UWorld
Emerged as real market from nearly nothing
San Antonio, TX
Aug '24: 6 listings · $110K
Aug '25: 39 listings · $77K
Feb '26: 13 listings · $75K
Aug 5 '26: 33 listings · $86K
Aug 19 '26: 30 listings · $85K
Map bubbles: San Antonio 29 · Sinton 1
IDEA, SAISD, KIPP TX
SAISD completed large hiring cycle; quieter now
Austin, TX
Aug '24: 5 listings · no salary data
Aug '25: 1 listings · no salary data
Feb '26: 28 listings · $106K
Aug 5 '26: 43 listings · $99K
Aug 19 '26: 25 listings · $97K
2HL, SchooLinks, Kahoot!, Linq
EdTech driving, not charter networks
Arizona (Phoenix metro)
Aug '24: 1 listings · no salary data
Aug '25: 1 listings · $115K
Feb '26: 7 listings · $96K
Aug 5 '26: 27 listings · $155K
Aug 19 '26: 24 listings · $161K
Map bubbles: Phoenix 14 · Scottsdale 5 · Tucson 2 · Arizona 2 · Gilbert 1
2 Hour Learning, BASIS Ed, Savvas
Small but growing; 2HL now dominant
4. Department Keyword Shifts
School Leadership Keywords
% of school leadership listings — Aug '24 vs. Aug '26
| Keyword |
Aug '24 |
Aug '26 |
Shift |
| Assistant Principal |
|
|
Stable |
| Dean |
|
|
↑ +14pts |
| Principal |
|
|
↑ +5.5pts |
| Rising / Fellow / Pipeline |
|
|
↑ +5.2pts |
| Other / Director of Schools |
|
0% (0) |
↓ −25.1pts |
5. Cross-Cutting Signals
AI in Job Titles — What's Actually Being Posted
Listings with AI / artificial intelligence / machine learning explicitly in the title. Climbed from 0.7% two years ago to 2.3% today, where it has now held for three consecutive readings; shifting from "building AI" roles to "running AI" roles.
| Period | # Listings | % of Total | Sample Titles |
|---|
| Aug '24 |
8 |
|
AI & System Operations Lead; Lead Software Engineer - AI; Sr. Data Scientist, AI Research |
| Aug '25 |
31 |
|
AI Product Manager; Sr. Technical PM – AI; Program Experience Strategist – AI |
| Feb '26 |
36 |
|
AI Research Associate; AI Learning Designer; AI Workflow & Automation Architect |
| Aug 5 '26 |
51 |
|
Senior AI Builder; AI Operations Engineer; Asst. General Counsel, Data Privacy & AI; Forward Deployed AI Engineer |
| Aug 19 '26 |
46 |
|
Founding AI School Leader; AI Automation Engineer, Finance & Accounting; AI/ML Engineer – School; Senior AI Security Engineer |
The shift from "Staff AI Engineer" (product-building) to "AI Governance & Compliance Manager" and "AI Automation Engineer" (deployment/application) may be worth tracking.
6. How Long Are Roles Sitting Open?
Time on Market — Overall (Aug 19 '26)
Time on Market — by Department
School Leadership 25% new · 38% 2–5mo · 37% 5+mo
Operations 35% new · 49% 2–5mo · 16% 5+mo
Sales & Partnerships 40% new · 50% 2–5mo · 11% 5+mo
Academics 45% new · 47% 2–5mo · 8% 5+mo
Senior Leadership 37% new · 54% 2–5mo · 9% 5+mo
New (1 month)
2–5 months
5+ months
School Leadership is still the hardest to fill, and it got harder. 37% of principal, AP, and dean roles have now been open 5+ months, up from 21% two weeks ago. Only 25% are new. When the easy roles close in August, what is left is what nobody wanted.
Time on Market — Trends Across All Periods
Fresh postings are aging in place. The new-listing share fell from 50.4% on August 5 to 38.5% two weeks later. That is what a closing hiring window looks like: 606 roles came off the board, 355 went up, and the 2–5 month band absorbed the difference.
7. Keyword Signals by Department & Period
Bottom-up qualitative coding of job title language. Values shown as % of all titles in that department that period, to normalize for sample size growth.
Note: Academics = Academic Strategy & Support + Program Management. EdTech = Ops:Technology + Ops:Data. Dev & External = Relationships:Development + Community & Government Relations.
Finance — Keyword Signals
n = 67 / 42 / 72 / 82 titles across the four periods
- business: absent in Aug '24, 24.4% of titles now.
- analyst: 3.0% → 4.8% → 23.6% → 19.5%. Up 16.5 points over two years.
- revenue: 1.5% → 2.4% → 9.7% → 14.6%. Up 13.1 points over two years.
- controller: 6.0% → 9.5% → 6.9% → 2.4%. Down 3.6 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| business | — | 2.4% | 30.6% | 24.4% |
| analyst | 3.0% | 4.8% | 23.6% | 19.5% |
| revenue | 1.5% | 2.4% | 9.7% | 14.6% |
| operations | 3.0% | 4.8% | 6.9% | 15.9% |
| financial | 7.5% | 19.0% | 22.2% | 15.9% |
| finance | 16.4% | 19.0% | 6.9% | 24.4% |
| director | 13.4% | 16.7% | 1.4% | 18.3% |
| specialist | 4.5% | 9.5% | 2.8% | 4.9% |
| accountant | 11.9% | 11.9% | 9.7% | 9.8% |
| controller | 6.0% | 9.5% | 6.9% | 2.4% |
Sales & Partnerships — Keyword Signals
n = 106 / 243 / 210 / 298 titles across the four periods
- executive: 5.7% → 18.9% → 23.3% → 20.1%. Up 14.4 points over two years.
- account: 14.2% → 25.5% → 30.5% → 27.5%. Up 13.3 points over two years.
- success: absent in Aug '24, 12.1% of titles now.
- representative: 17.9% → 9.9% → 14.8% → 11.7%. Down 6.2 points since Aug '24.
- associate: 10.4% → 4.9% → 8.1% → 3.7%. Down 6.7 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| executive | 5.7% | 18.9% | 23.3% | 20.1% |
| account | 14.2% | 25.5% | 30.5% | 27.5% |
| success | — | 9.5% | 14.8% | 12.1% |
| development | — | 2.5% | 6.7% | 10.1% |
| customer | 4.7% | 14.0% | 15.7% | 11.7% |
| manager | 24.5% | 16.5% | 23.3% | 29.2% |
| director | 8.5% | 14.0% | 4.3% | 10.1% |
| specialist | 10.4% | 8.6% | 7.6% | 7.7% |
| representative | 17.9% | 9.9% | 14.8% | 11.7% |
| associate | 10.4% | 4.9% | 8.1% | 3.7% |
Academics — Keyword Signals
n = 226 / 304 / 221 / 446 titles across the four periods
- specialist: 8.8% → 15.5% → 19.9% → 16.1%. Up 7.3 points over two years.
- curriculum: 4.4% → 3.9% → 10.0% → 8.7%. Up 4.3 points over two years.
- strategic: 3.5% → 3.0% → 2.7% → 6.5%. Up 3.0 points over two years.
- program: 11.9% → 18.1% → 12.2% → 8.5%. Down 3.4 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| specialist | 8.8% | 15.5% | 19.9% | 16.1% |
| curriculum | 4.4% | 3.9% | 10.0% | 8.7% |
| strategic | 3.5% | 3.0% | 2.7% | 6.5% |
| designer | 1.8% | 1.0% | 10.9% | 4.7% |
| director | 21.2% | 24.0% | 7.2% | 23.1% |
| idea | — | 6.2% | 0.5% | 1.1% |
| learning | 8.0% | 11.2% | 13.6% | 8.7% |
| coordinator | 4.9% | 6.2% | 5.0% | 5.2% |
| professional | 3.1% | 7.9% | 7.2% | 3.1% |
| program | 11.9% | 18.1% | 12.2% | 8.5% |
Operations — Keyword Signals
n = 53 / 81 / 360 / 121 titles across the four periods
- director: 17.0% → 19.8% → 63.1% → 43.0%. Up 26.0 points over two years.
- associate: 3.8% → 2.5% → 8.6% → 28.1%. Up 24.3 points over two years.
- project: 3.8% → 9.9% → 3.9% → 13.2%. Up 9.4 points over two years.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| director | 17.0% | 19.8% | 63.1% | 43.0% |
| associate | 3.8% | 2.5% | 8.6% | 28.1% |
| project | 3.8% | 9.9% | 3.9% | 13.2% |
| campus | — | 1.2% | 1.1% | 8.3% |
| operations | 41.5% | 44.4% | 17.2% | 46.3% |
| managing | 1.9% | 3.7% | 7.2% | 3.3% |
| coordinator | 5.7% | 14.8% | 0.6% | 6.6% |
| marketing | — | 6.2% | 5.0% | — |
| manager | 34.0% | 43.2% | 28.6% | 33.1% |
| facilities | 1.9% | 6.2% | — | — |
EdTech (Data & Tech) — Keyword Signals
n = 222 / 421 / 409 / 504 titles across the four periods
- software: 17.6% → 22.8% → 20.8% → 29.6%. Up 12.0 points over two years.
- engineer: 32.0% → 35.9% → 39.9% → 42.7%. Up 10.7 points over two years.
- platform: 2.7% → 2.9% → 5.4% → 6.3%. Up 3.6 points over two years.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| software | 17.6% | 22.8% | 20.8% | 29.6% |
| engineer | 32.0% | 35.9% | 39.9% | 42.7% |
| platform | 2.7% | 2.9% | 5.4% | 6.3% |
| staff | 5.4% | 5.0% | 12.2% | 8.7% |
| product | 22.5% | 20.0% | 26.4% | 24.8% |
| engineering | 5.0% | 5.5% | 5.1% | 6.9% |
| director | 4.1% | 7.1% | 1.0% | 5.6% |
| marketing | 4.5% | 4.8% | 6.1% | 5.4% |
| manager | 23.9% | 21.6% | 25.9% | 24.6% |
| francisco | — | 7.8% | 0.2% | — |
Marketing & Comms — Keyword Signals
n = 46 / 86 / 53 / 104 titles across the four periods
- manager: 21.7% → 31.4% → 30.2% → 34.6%. Up 12.9 points over two years.
- lead: 2.2% → 3.5% → 11.3% → 8.7%. Up 6.5 points over two years.
- media: 2.2% → 11.6% → 0% → 7.7%. Up 5.5 points over two years.
- affairs: 10.9% → 2.3% → 0% → 4.8%. Down 6.1 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| manager | 21.7% | 31.4% | 30.2% | 34.6% |
| lead | 2.2% | 3.5% | 11.3% | 8.7% |
| media | 2.2% | 11.6% | — | 7.7% |
| content | 4.3% | 11.6% | 7.5% | 8.7% |
| specialist | 4.3% | 2.3% | 20.8% | 7.7% |
| communications | 15.2% | 12.8% | 3.8% | 16.3% |
| generation | — | 3.5% | 9.4% | 1.0% |
| operations | 2.2% | 2.3% | 13.2% | 1.0% |
| marketing | 39.1% | 50.0% | 41.5% | 37.5% |
| affairs | 10.9% | 2.3% | — | 4.8% |
Development & External — Keyword Signals
n = 104 / 62 / 48 / 100 titles across the four periods
- director: 35.6% → 54.8% → 25.0% → 57.0%. Up 21.4 points over two years.
- partnerships: 13.5% → 24.2% → 27.1% → 20.0%. Up 6.5 points over two years.
- student: 2.9% → 4.8% → 6.2% → 9.0%. Up 6.1 points over two years.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| director | 35.6% | 54.8% | 25.0% | 57.0% |
| partnerships | 13.5% | 24.2% | 27.1% | 20.0% |
| student | 2.9% | 4.8% | 6.2% | 9.0% |
| region | — | — | 12.5% | 6.0% |
| enrollment | 2.9% | 9.7% | 8.3% | 6.0% |
| manager | 26.0% | 25.8% | 35.4% | 29.0% |
| managing | 10.6% | 6.5% | — | 13.0% |
| growth | 1.0% | 11.3% | 20.8% | 3.0% |
| lead | — | — | 8.3% | 2.0% |
| development | 32.7% | 32.3% | 16.7% | 31.0% |
HR & Talent — Keyword Signals
n = 39 / 66 / 41 / 64 titles across the four periods
- resources: 12.8% → 7.6% → 19.5% → 25.0%. Up 12.2 points over two years.
- human: 15.4% → 7.6% → 24.4% → 23.4%. Up 8.0 points over two years.
- manager: 17.9% → 36.4% → 31.7% → 21.9%. Up 4.0 points over two years.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| resources | 12.8% | 7.6% | 19.5% | 25.0% |
| human | 15.4% | 7.6% | 24.4% | 23.4% |
| manager | 17.9% | 36.4% | 31.7% | 21.9% |
| talent | 15.4% | 18.2% | 12.2% | 17.2% |
| analyst | 2.6% | 6.1% | 14.6% | 3.1% |
| global | — | 12.1% | — | — |
| people | 17.9% | 12.1% | 9.8% | 17.2% |
| acquisition | 10.3% | 6.1% | 12.2% | 9.4% |
| payroll | 2.6% | 18.2% | 4.9% | 1.6% |
| partner | 15.4% | 9.1% | 4.9% | 14.1% |
School Leadership — Keyword Signals
n = 167 / 158 / 309 / 232 titles across the four periods
- dean: 13.8% → 25.9% → 22.3% → 28.4%. Up 14.6 points over two years.
- assistant: 38.3% → 30.4% → 31.1% → 34.1%. Down 4.2 points since Aug '24.
- idea: 18.6% → 8.9% → 14.6% → 13.4%. Down 5.2 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| dean | 13.8% | 25.9% | 22.3% | 28.4% |
| assistant | 38.3% | 30.4% | 31.1% | 34.1% |
| idea | 18.6% | 8.9% | 14.6% | 13.4% |
| college | 12.0% | 5.1% | 4.5% | 5.6% |
| applicant | 12.0% | — | 6.8% | 5.2% |
| principal | 61.1% | 53.8% | 58.3% | 52.2% |
| instruction | 25.7% | 15.2% | 20.4% | 16.4% |
| director | 12.0% | 0.6% | 2.6% | 1.3% |
| prep | 15.6% | 7.0% | 4.9% | 4.7% |
| academy | 14.4% | 8.9% | 6.1% | 3.4% |
Senior Leadership — Keyword Signals
n = 84 / 84 / 135 / 192 titles across the four periods
- superintendent: 14.3% → 11.9% → 14.1% → 28.1%. Up 13.8 points over two years.
- director: 11.9% → 10.7% → 17.0% → 22.9%. Up 11.0 points over two years.
- head: 2.4% → 1.2% → 0% → 12.5%. Up 10.1 points over two years.
- executive: 15.5% → 13.1% → 26.7% → 12.0%. Down 3.5 points since Aug '24.
- los: 7.1% → 0% → 0% → 0%. Down 7.1 points since Aug '24.
| Keyword | Aug '24 | Aug '25 | Feb '26 | Now |
|---|
| superintendent | 14.3% | 11.9% | 14.1% | 28.1% |
| director | 11.9% | 10.7% | 17.0% | 22.9% |
| head | 2.4% | 1.2% | — | 12.5% |
| marketing | 1.2% | 9.5% | 2.2% | 2.1% |
| public | 1.2% | 8.3% | 8.1% | 1.6% |
| charter | 3.6% | 7.1% | 11.1% | 1.6% |
| executive | 15.5% | 13.1% | 26.7% | 12.0% |
| los | 7.1% | — | — | — |
| staff | 8.3% | 8.3% | 2.2% | 1.0% |
| regional | 13.1% | 1.2% | 3.0% | 4.7% |